Saudi telecom market sees transformation

nternational Data Corporation (IDC), the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets, recently unveiled its top 10 predictions for the Saudi Arabian telecommunications space in 2013, revealing that the market is set to continue evolving following the considerable developments witnessed in 2012.

Drawing on its continuous market-tracking activities and extensive interactions with key industry stakeholders, IDC believes the transformation that has been seen in operators' service models will continue, with the focus shifting from customer acquisition to retention and the enhancement of customer value.

"Operators in Saudi Arabia are expected to follow two main themes, innovation and diversification, resulting in a transformation of the demand for, and the delivery of, communications services.

The greatest opportunity for Saudi operators, which also represents one of their foremost challenges, will be the development of a business strategy that effectively harnesses mobile data as a revenue mainstay," Paul Black, director of telecommunications at IDC Middle East, Africa, and Turkey, said recently.

On the business services side, strong economic growth (which is forecast to persist over the short term), backed by high global demand and stable oil and gas prices, will continue to accentuate the business potential.

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